Introduction. Technical and Vocational Education and Training (TVET) prepares people with the knowledge and skills necessary for their early immersion in the workplace. For this to happen, students need to obtain deep cognitive processes, such as conscious attention, understanding of basic concepts and student know-how; for the development of this knowledge, it is essential that teaching combines practice with a solid theoretical basis, thus promoting a meaningful connection between the knowledge acquired and its application in the productive sectors. Objective. This study focuses on examining the relationship between the education received by technical high school graduates and their ability to enter the labor market, determining whether the competencies acquired during the school cycle are related to the demands of the productive sectors. Methodology. This is quantitative correlational research with an explanatory level. It will determine the level of labor market insertion of students graduating from technical high school in Tourism, Agriculture and Agroindustry of the Educational Units: “Cuellaje”, “José Peralta” and “Apuela”, located in the rural area of the sector of Intag. Results. The data show a certain mismatch between the training received in the technical baccalaureate and the demands of the labor market, since the graduates express a general dissatisfaction with their academic preparation, especially regarding the development of soft skills and the use of technology in which they show greater difficulty. It is therefore determined that for labor market insertion to be effective, it is necessary not only to prioritize technical competencies, but also to promote soft skills, such as leadership and teamwork, as well as to take advantage of more dynamic training strategies that are contextualized to the demands of the labor market. Conclusion. To ensure the professional success and salary satisfaction of graduates from technical institutions, it is crucial to align their training with the needs of the labor market. This implies a comprehensive approach that prioritizes the development of advanced technical skills, autonomous problem-solving abilities, and the strengthening of interpersonal skills and technological competencies. By addressing these areas, it is possible to close the existing gap and prepare graduates with the “know how to be and know how to do” determining an effective immersion in the productive sectors. General Area of Study: Education. Specific area of study: Technical and Professional Education. Type of study: Original articles.