Strategic management and tourism security in the Galápagos province
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Introduction: The Galápagos Islands, renowned for their unique biodiversity and ecological sensitivity, face significant challenges in managing tourism security. These challenges include deficiencies in infrastructure, staff training, and emergency management, which are essential elements for ensuring the destination's sustainability and competitiveness. Objective: This study aims to analyze the relationship between strategic management and tourism security in the Galápagos Islands, focusing on the dimensions of safety perception, infrastructure, emergency management, and staff training, in order to propose strategies to enhance the tourist experience and destination resilience. Methodology: The research design was non-experimental and cross-sectional, employing a mixed-methods approach. Surveys using a Likert scale were administered to 100 tourists and 30 public officials, complemented by interviews with key stakeholders. The reliability of the instrument was validated through Cronbach's alpha coefficient. The data were analyzed using SPSS software with descriptive statistics to evaluate the relationship between the variables. Results: Findings revealed that while institutions have strategic plans, there are shortcomings in resource allocation and staff training, which negatively impact tourists' safety perception. The main weaknesses are linked to insufficient infrastructure and a lack of risk communication. Additionally, weak correlations were identified between strategic planning and the evaluated dimensions of tourism security. Conclusion: The study concludes that strengthening strategic management in the Galápagos Islands is imperative through investments in infrastructure, the implementation of monitoring systems, the creation of continuous training programs, and the reinforcement of biosecurity. These actions will position the Galápagos as a sustainable and secure tourism destination. General Study Area: Business Administration. Specific study area: Strategic Management. Item Type: Original.
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