Level of knowledge and opinion of tourism service providers on climate change and the potential impact for the sector in Baños de Agua Santa, Tungurahua province, Ecuador
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Abstract
This article presents the results of research exploring the link between climate change and the new challenges that the tourist sector of Baños de Agua Santa canton, one of the most visited cities of the Ecuador, could face. This article: i) assesses the level of awareness of tourism service providers on climate change and its possible impacts present and future, and ii) what is the participant opinion of how climate change affects their work and personal life. From 29 February to 2 March 2020, surveys to 80 tourist service providers were applied: 28 hosting service, 24 food and beverage service, 21 operation and intermediation (travel agencies), 6 to tourist transport service and 1 employee of a permanent attraction park. The results indicate that most participants in the survey, owners and / or employees of tourist service companies, are young people who comprise between 18 and 40 years (67.6%); only 42.5% have higher education and 57.5% are men. The level of knowledge about climate change, in their own opinion is low, and that the information survey participants have received on the issue is unclear. Regarding to whether climate change affects their personal lives, 56.3% responded positively and 53.8% consider that the effects of climate change affect the development of their tourism-linked activities. The results of this study suggest the need to implement training plans that provide adequate and contextualized information about climate change and its potential impact on tourism to providers of tourist services in Baños de Agua Santa canton, and start a process planning to adapt the canton’s tourist service to face the effects of climate change, improving the resilience of this important sector of the cantonal economy.
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