Analysis of the digital services of PYMES belonging to the Latacunga, Pujilí, and Salcedo cantons of the province of Cotopaxi

Abstract

Introduction:

This study explores how SMEs in the cantons of Latacunga, Salcedo, and Pujilí, in the province of Cotopaxi, are adopting digital services to enhance their competitiveness and sustainability. These businesses are fundamental to the local economy, yet many face significant challenges in digitizing their processes. Objectives: The study analyzes the use of digital services in SMEs in Latacunga, Salcedo, and Pujilí, identifying their theoretical foundations, current situation, and proposing tools to optimize their adoption. Methodology: Through surveys and interviews with managers, significant progress in the use of digital platforms was identified, although challenges persist in terms of training and access to technological tools. Results: The findings highlight the importance of fostering strategic alliances, offering training programs, and promoting inclusive policies that support their digital transformation. Digitalization is not just an opportunity but a necessity for these businesses to grow, innovate, and adapt to the demands of the current market. Conclusions: SMEs in Latacunga, Pujilí, and Salcedo are progressing in digitalization but still face challenges in training and access. Automation and e-commerce are key to their competitiveness, requiring inclusion strategies and technological support. General study area: Economy. Specific study area: SME digitalization. Type of study: Original articles.