Business Plan Proposal for a Cycle Tourism Services Entrepreneurship in Artemisa

Abstract

Entrepreneurship is positioned as relevant element in the tourism sector, due to its ability to create creative and innovative products. On an international scale, cycling tourism is a rapidly growing activity, which is why it is a trend in the development of projects of an entrepreneurial nature. The objective of this research is to propose a business plan for a cycle tourism services venture in Artemisa, Cuba. The proposed business idea was developed under the methodology of the Canvas model, where the use of different scientific methods both theoretical and empirical, allowed the collection, processing and analysis of bibliographic information regarding the demand for the proposed undertaking and the environment, as well as information statistics resulting from the processing of the applied questionnaires. As the main result of the investigation, the proposal of the Artemisa Ride´s Bike enterprise stands out, which is projected as a business that seeks to approach the historical, cultural and natural heritage of Artemisa, strengthened in the practice of cycling activity. Likewise, the target demand segment of the enterprise and the characteristics and preferences that typify it were determined, which constituted the basis for the definition of the elements that make up the Canvas methodology. Finally, it was shown that the company is feasible from a qualitative and quantitative point of view; this way it has an optimal projection for its implementation.