Nowadays, the tourism is conceived socially like one in the changing ways to be adjusted to the growing demands of its users. This way, the companies in the world take advantage of this covering to generate economic revenues. The case of complex tourist Cuban Two Gardenias is aware to the previous context and the shortage situation, difficulties in the maintenance of the infrastructure and the current epidemic situation for which is crossed, demand an administration that he/she responds to maintain a favorable commercial activity for the installation. The given last months the interruptions and ceasing of the labor activities in the restaurant, he/she has been able to perceive certain irregularities the present investigation it is focused in proposing strategic actions of internal communication for the complex tourist Two Gardenia to reunify the employees and to create an atmosphere of solidary and sure work that you/they allow the attainment of the managerial objectives. With the result that the problem is how to improve the internal communication of the complex tourist Two Gardenias? and the general objective to design a plan of strategic actions of internal communication for the complex tourist Two Gardenias. For they were applied it methods of the theoretical, empiric and mathematical level. He/she offers a plan of strategic actions of internal communication elaborated on the base of a diagnosis and approved as having adapted by the consulted experts.

Strategic planning in the education sector has a long favorable tradition and has prioritized knowledge management for sustainable social economic development. The objective of this research is to analyze the influence of knowledge management in the education sector. To contribute to the development of the investigation, techniques, and tools such as information gathering, documentary review, analysis and synthesis of documents, books, articles, theses, and files were used. Seventy-seven documents were analyzed according to the selected keywords used from 2017 to the present, where the investigations come from a total of ten countries, of which nine are from the Latin American and Caribbean region. An analysis of the publications developed in Cuba was conducted, where the role of universities in Knowledge Management and Innovation in the local development process is highlighted. The study shows that at present the resources supported by knowledge are often complex to imitate, so correct management is essential to achieve competitive benefits and superior performance of educational organizations.

Based on the science, technology and society concepts understanding, important and always current elements in the development of civilizations, the modality of cruise tourism has been selected as the situation under study to demonstrate the link between this phenomenon in this tourism subsector that is in a constantly growing. Therefore, the objective of the research is based on demonstrating the socioeconomic, scientific, and technological impact of the cruise tourism modality in Cuba. The link is manifested since the first indications of cruise trips to nowadays, which is led by the constant improvement and innovation of this industry based on scientific studies, in the search for technological development to improve the quality of products and services aimed at the society that enjoys this modality and also reduces the territorial and cultural impact of the destinations where it is developed, including Cuban society.

The current panorama of the tourism in Cuba is characterized by constant changes to be adapted to the demand and power to elevate the levels of tourist arrivals and revenues, The case of tourist facilities in the country is not unaware to the previous context and the situation for which crosses it is characterized to face external and internal challenges related to the marked seasonality, difficulties in the financing search for the impact of the economic seizure of United States toward Cuba, difficulties in the supply and difficulties in the maintenance of the infrastructure and the current epidemic situation for which is crossed demand an administration that he/she responds to maintain a favorable commercial activity for the installation. The given last months the interruptions and ceasing of the labor activities in the restaurants, he/she has been able to perceive certain irregularities to reunify the employees and to create an atmosphere of solidary and sure work that you/they allow the attainment of the managerial objectives. With the result that the objective of the investigation is to describe the theoretical aspects on the internal communication in tourist facilities. Methods of the theoretical level were applied that allowed to determine the historical antecedents and to systematize the relating ones as for strategy and internal communication taking like reference the tourist facilities in Cuba.

This work presented responds to new trends in Higher Education aimed at the search for active learning by students. In this sense, a Didactic Alternative is proposed for the teaching of culture and local heritage from the subject Cuban Cultural Heritage currently applied to students of the Regular Day Course of the Faculty of Tourism of the University of Havana, which is part of Management of knowledge and innovation. It consists of four basic methodological steps and is based on the most current pedagogical theories. Some results as part of this research are also exposed.

The purpose of this work was to design actions to contribute to the development of Emotional Intelligence in the workers of the Hotel “Tritón”; for which three stages were developed in the research: the synthesis of the conceptual elements related to Emotional Intelligence in the current tourist context, its diagnosis in the Hotel "Tritón" and the design of actions to contribute to its development in said space, with the application of different methods and techniques, including in-depth interviews, the Goleman Emotional Intelligence Test adapted with elements of the 360 test and the criteria of experts. In the research, low self-esteem, little self-control, selfawareness, demotivation, infectious communication, bad teamwork, inefficient persuasion, empathy and poor conflict management were identified as problems in the Emotional Intelligence indicators of facility workers. The proposed actions are aimed at promoting a process of change through the development of various intervention techniques to modify behavior and guide the organization towards a more successful, healthy and competitive environment.  

The work presented was carried out with the purpose of making a diagnostic of the correspondence (coherence) existing between the supply and the tourist demand of leisure in the Havana destination. This research was structured in 7 stages, which allowed a comparison between the leisure offer and the tastes and preferences of the visitors of the destination, through the analysis of documents, interviews with specialists, as well as the tourists who visited the destination. The information saturation criterion was used to determine the size of the sample investigated. Participatory observations were made of leisure products to contribute to the characterization and evaluation of the offer. The results showed that the offer of leisure in Havana is insufficient, little diverse, presents imbalance between things to see and things to do, and imbalance between daytime and night activity. It was evident that there are gaps between supply and demand, mainly due to the insufficiency of active leisure products, daytime leisure, and products that give visitors the possibility to interact with the premises, as well as carrying out the typical activities of the destination. It was concluded that Havana has great potential for the development of leisure products. A proposal of actions and products that could be implemented was presented to respond to the gaps found.

The effects of Covid19 have demonstrated the role that travel agencies play for tourism industry and the essential role that tourism sector assumes in local development; reaffirming that promoting sustainable tourism and local development is the solution for maintaining ecological, social and economic balance. For this reason, the research is based on a diagnosis of the behavior of Havanatur Tour & Travel Varadero travel agency´s functions, based on the organizational sustainability and, therefore, on the destination sustainable tourism development. For the study, the “Triple Bottom Line” model and Brainstorming were selected to discuss and define the sustainability management at the organization. The results, classified as negative, obtained from brainstorming; showed the importance of strengthening and modifying the company goals, at the normative, strategic and operational levels based on corporate sustainability. Therefore, the main objective of this research is to propose actions to enhance the organizational sustainability management of the travel agency, as a first step for the destination development, started on the analysis of its functions impact on the pillars that promote tourism and local development.

The city of Matanzas has a series of historical-cultural resources that can be used for the development of cultural tourism. This research was carried out from a detailed study of the Paradiso Agency as a Cultural Industry promoter of the Cuban cultural tourist product. It was found that this agency, due to the epidemiological situation at international and national level and to internal management problems, does not have an optimal commercialization. Therefore, the general objective of the research is to design the optional "Behind the museum wealth of Matanzas" to increase the marketing levels of the Paradiso Varadero Travel Agency by 30 %. In order to fulfill the general objective, the following specific objectives were proposed: to elaborate a methodology for the structuring of a project, taking as a reference the different stages studied in the life cycle of a tourism project and to design the project proposal based on the methodology elaborated. A qualitative research methodology was used. Different methods were used, such as the review of different bibliographic sources such as magazines and scientific articles, Diploma, Master's and Doctoral Theses and Internet searches. The theoretical methods used in the research were Analysis and Synthesis and Induction-Deduction, to establish the relationship between the parts and the whole, between the singular and the general. The techniques used were non-participant observation and document analysis. As a result of the research, a profitable project was obtained from the economic and feasible point of view.

Bed and Breakfast has become an increasingly popular type of accommodation among travelers who do not wish to stay in conventional hotels and seek to share local customs, in the case of Cuba they are known as private accommodation. For the tourism system of the Vedado Popular Council, this accommodation alternative had a great boom in recent years, helping to diversify the country's accommodation offer, however, for more than a year now, the situation in this sector has been complex due to the impact of the COVID-19 pandemic. Therefore, it was necessary to diagnose the situation of the commercial distribution of private accommodation in Vedado in view of a post-COVID-19 scenario. To fulfill this objective, extensive field work was carried out that led to the application of questionnaires to hosts and interviews with experts on the subject, which allowed elucidating the situation of the commercial distribution of private accommodation in the territory under study.

This study investigates the treatment of certain intercultural situations within the framework of the heritage interpretation carried out by our tour guides. Its objective is centered on the creation of a conceptual scaffolding to promote intercultural competence. It begins with a discussion about the role of the tour guide before mediation in the intercultural setting. It is considered that the development of intercultural competence has not been sufficiently studied in courses for language improvement in the Cuban tourism sector. It is pertinent to develop distance training for the development of intercultural competence in tourist guides and to make use of the theory of mediation in their professional context. The paper considered a new definition of intercultural competence; Its development will be supported by training within the framework of heritage interpretation. Blended learning was proposed to assume the design and application of the training.

Introduction: Since ancient times, humanity has been on the move and the phenomenon of migration has occurred. Objective: This research aims to determine the level of incidence of migration on the academic performance of students in the basic areas of Language and literature, mathematics, natural sciences and social studies in the Unidad Educative "Santa Rosa". Methodology: mixed research was carried out, in which 339 elementary basic education students and 10 teachers participated. As data collection instruments, the survey for second, third and fourth grade students and the interview for teachers were used. Both the survey and the interview were conditional, that is, the next question depended on the answer to the previous one. In this way, it was possible to document the exact number of students who come from migrant homes. And the level of awareness on this issue that teachers have. The data obtained were consolidated and homogenized for analysis. Results: the results obtained indicate a large number of students with ancestry from migrant families from the countryside to the city, who do not have the support of their families in school tasks. In addition, they have academic performance problems in all subjects. However, this problem is not reflected in documents since teachers carry out pedagogical recovery and send extra work with which the children improve their grade. Conclusion: after this process, it is concluded that, at Unidad Educative Santa Rosa, there is a majority problem in relation to migrant students from the countryside to the city, which leads to academic problems which have to be solved inside the classrooms through academic reinforcement, without the input of parents.