Use of artificial intelligence in communication

Abstract

This scientific article presents a systematic literature review on the use of artificial intelligence (AI) in the production of graphic communication materials, with an emphasis on context. The study is based exclusively on preselected sources, including academic literature, methodological texts, specialized books, and opinion pieces and editorials from the newspaper La Prensa Chimborazo. Through qualitative content analysis, the contributions of AI to creative, editorial, and discursive processes are examined, as well as its impact on the construction of public opinion and visual culture. The results demonstrate that AI is consolidating itself as a strategic tool for graphic and communication innovation, although it raises challenges related to ethics, authorship, aesthetic homogenization, and the critical training of future communicators. General area: communication sciences; Specific area: communication; Type of study: original article.