Introduction: The health crisis caused by the SAR-CoV-2 virus has caused changes in all productive sectors of the country, not only has it brought a health and financial crisis, but has allowed different components of society to adapt to the current lifestyle. Objective: Determine the impact that the pandemic by COVID-19 had on the commercial strategy and the income of the sales area of the company JC Publicidad Loja-Ecuador; for this purpose, information was used on the income from the sales of advertising products offered by the company, additionally, the in-depth interview technique was applied to the staff of the commercial area to know the variations experienced by the marketing methods and strategies in three contexts before, during and after the pandemic that is to say corresponding to the years 2019, 2020 and 2021 respectively. Results: It was shown that revenues declined in 2020 specifically in the first quarter of this year; while marketing methods and strategies underwent notable modifications incorporating technology for promotion and marketing of products, due to the policies of state of exception and physical distancing. Conclusion: The COVID-19 has caused companies to adapt to a new reality with the help of technological tools that increase the organization's productivity.

Introduction: Ecuador has a wide demand for cosmetics of all brands, with that background the present study focuses based on the already existing conceptions and criteria to analyze the commercial, technical and economic feasibility in this line, for which it requires identifying several factors that imply social responsibility and benefits for the community in general and directly to the project as such. Objective: Determine the feasibility of generating investment and how to carry out the products in the cosmetics line in Ecuador. Methodology: The study is quantitative with an exploratory and descriptive design. It is based on a finite population of 48,285 people in the canton of Huaquillas, 381 inhabitants were studied by means of an instrument validated by expert judgment. The research is non-probabilistic and intentional. It is determined that the study of the variant productive entrepreneurship in the cosmetics line, commercial, technical and financial viability served as support to the company RomanHermanos S.A., in the valuation of the market study, costs and budgets. Conclusion: It is concluded that the scientific article showed veracity in the results obtained from the survey, contributing in this way to know in a technical way the final sale price that the organization can offer, generating confidence and excellent results in the decision making, obtaining an Internal Rate of Return of 24.04% which determines the profitability of the project.

The objective of this project is to determine a pre-feasibility study for the creation of a commercialization of alcoholic beverages in the avenue Remigio Crespo of the city of Cuenca, with the purpose of satisfying the needs of consumers and that it is aimed at all people over 18 years of age at 65 years old. To support this project, different types of techniques were used that allowed a better analysis and interpretation of its pre-feasibility. Subsequently, the aspects corresponding to the market study were analyzed, a technical study where the size and location of the project was determined, as well as the administrative study identifying the organizational structure and roles and responsibilities and the commercial viability that resulted in a positive available market and therefore an acceptance of potential consumers; therefore, it is feasible to carry out this project.

Introduction. According to the Internal Revenue Service, the pandemic has increased the number of taxpayers who issue electronic receipts, therefore an electronic invoice is a legally valid digital document and serves as a backup for business operations, which is gaining in importance, due to a better control in taxpayer operations, because it allows automation and optimization of administrative and accounting processes that eloquently reduce errors and operating costs. objective Analyse the regime to which the taxpayers that groups natural persons and companies belong, determine the benefits of electronic invoicing and activities that are immersed with this provision of the SRI. Methodology. The design was based on the positivist research paradigm, with a non-experimental and cross-sectional field design, documentary support and a descriptive level. The sample used was directed to six hundred micro, small and medium entrepreneurs. Results. Among the most frequent results we have the benefits of electronic invoicing, of which 15.09% maintain that it allows direct cost savings, likewise 15.09% comment on agile storage, 13.80% find greater security , 12.04%, automation and integration in reception processes, 11.80% indicate the reduction of environmental impact, 11.16% talk about increased efficiency and elimination of human errors, 10.86% reduction of delivery and collection times; and, with 10.16%, increased productivity, which ultimately corresponds to efficiency in accounting management. Conclusion. Electronic invoicing in Ecuador will improve compliance with tax obligations, with a positive and gradual impact on tax returns.

This research paper has the objective of determining the impact and benefits felt by the community of San Jacinto de Colimes in the province of Guayas in Ecuador, since the implementation of telecommunications infrastructure. The research is a quantitative, exploratory, descriptive, and correlational study. It starts from a finite population of 3500 habitats of the community. Where 100 research subjects are considered through an instrument validated by experts with a Cronbach's Alpha of 0.67. The research is non-probabilistic and intentional. It has been studied that the digital divide is strongly correlated with connectivity. It is concluded that for the San Jacinto de Colimes community in the province of Guayas, it currently maintains a digital divide respect to the principal cities of Ecuador and that the implementation project of a cellular station in 2021 is beneficial for the population.

The present investigation focuses on analyzing the convenience of implementing a marketing house for orthopedic articles in the province of Cañar and the acceptance that it would have. In relation to its methodological orientation, its design was exploratory and descriptive, at the same time cross-sectional, non-experimental, non-probabilistic and with a quantitative approach, it was also based on the systematic review of the literature using scientific databases. For the collection of data, the survey technique was applied and the questionnaire as an instrument, to a sample of the Economically Active Population (PEA) of Cañar, through which it was observed that the company that sells orthopedic articles is viable, having greater acceptance in the population. Azogues city. Thus, the method of recognize, opportunity, technology, alliance and verify (ROTAV) method is also proposed, which provides phases to consider in a business idea, offering guidelines to businessmen or entrepreneurs that will help to promote the good or service.

Introduction. The present investigation will identify the social and legal factors that encompass the illegal collection of money called financial pyramids. It should be noted that this crime is legally typified in the comprehensive criminal organic code, which is a typical, unlawful, and guilty act where the people who carry it out are fully aware of the illegality of the action. Objective. Determine why criminal organizations commit financial crimes, which is affecting people's assets and the state's economic order. Methodology. To achieve these results, research methods were used, such as: documentary analysis, bibliographic review and the deductive-inductive method which allows specifying some main facts related to the illegal collection of money as a financial crime. Results. Among the results achieved in the subject exposed through the application of the deductive-inductive method of documentary type, it can be determined that there are some factors that contribute to the increase of these illegal activities, such as: the insufficient fiscal procedure, the lack of information that the people who have on this illegal phenomenon and the increase in organized crime in the public sector with regard to members of the armed forces, national police, and public officials. Conclusion. It is concluded that the penalties imposed in Ecuador for the illegal collection of money are appropriate because among them is the deprivation of liberty, property penalties and state fines, that the problem lies in the lack of information of the sanctions that establishes the Ecuadorian criminal law.

Introduction: The topic chosen to investigate this is gender violence also known as violence against women in the penal system. Objective: its main objective will be to analyze how the Penal System has evolved and changed to accommodate, thus seeking to condemn and in the same way exterminate violence against women, since it has been evidenced that over the years that women have been victims of many attacks, the vast majority occur in the intimate framework of their home, and they are caused by their spouses, which is why this research is developed. Methodology: It will be examined through a qualitative study, which will achieve a thorough analysis and study of the sanctions applied within our Ecuadorian criminal system. Results: Starting from physical, psychological, sexual violence and the crime of femicide. This study will be made available to the entire population, especially women, to provide strategic support in the planning, monitoring and evaluation of public policies to eradicate violence. Conclusion:  It is evident that violence against women has been recognized worldwide over time, achieving equality for women.

The present work studied the relationship between the concept of unlawfulness in relation to consensual sexual relations between adolescents older than twelve and younger than 14 years old, in the context of the criminal type of rape and its sanction in the Organic Integral Penal Code. The research was developed under a qualitative approach, with the use of inductive-deductive, historical-logical, analytical-synthetic, and comparative methods, as well as the techniques of file and bibliographic review. It was theoretically justified that consensual sexual relations between peers over twelve years of age and under fourteen years of age do not constitute a crime, and therefore should not be punished. In addition, a reform of Ecuador's Organic Integral Penal Code is needed to regulate this issue.

The present work was the result of an investigation conducted to find out What are the causes of the abandonment of the complaint by the victim of psychological violence in the city of Cuenca? The focus of this research was qualitative. Consequently, it was developed under exploratory and descriptive methods, for which the in-depth interview was applied to five experts who know the subject perfectly, whose opinion was fundamental. The methodology used was based on research techniques: Observation, documentary review and interview with the aim of dissenting the results. This study revealed the reasons why women desist from continuing the complaint filed with the Gender Prosecutor's Office in the city of Cuenca. It is concluded that there are several causes for withdrawal that influence from a gender perspective, such as unequal power relations, socioeconomic factors. There is an urgent need for this type of studies to determine the real circumstances that cuencanas women are experiencing today, so that they receive information about the importance of continuing with the complaint and thus obtaining a better life.