Castillo Serrano, J. F., Calle Monroy, T. C., & Pazmiño Garzón, D. L. (2025). An approach to strategic and marketing management in companies affiliated with the Chamber of Small Industries of Azuay (CAPIA). Visionario Digital, 9(2), 126-143. https://doi.org/10.33262/visionariodigital.v9i2.3408